As a pure asset manager, without the distractions of other financial services activities, Aberdeen is able to concentrate all our resources on our core business. We believe this is key to our performance. Assets are only managed for third parties, not our own balance sheet, which allows us to focus on clients interest first and foremost.
We dislike unnecessary obscurity and complexity so our investment processes strive to be simple and clear. We aim to seek out investments that display those qualities too.