In March 2017, Aberdeen Asset Management joined forces with Land Rover BAR, the British America’s Cup team led by Sir Ben Ainslie, as the Official Performance Partner.
The initial three year partnership with Land Rover BAR, a team conceived by four-time Olympic gold medalist and 34th America's Cup winner, Sir Ben Ainslie, was announced in Bermuda during the team’s preparation ahead of racing commencing in May. The partnership not only allows Aberdeen to reach an ever-growing global fan base but to work with Sir Ben and the team to share insights and expertise on how using data can boost performance – both at sea and in investment portfolios.
The Land Rover BAR team will launch its campaign for the oldest trophy in international sport in the America’s Cup Qualifiers on Friday 26 May in Bermuda with the 35th America’s Cup Match beginning on Saturday 17 June. The event will be beamed to a global audience in over 48 different territories including live on NBC in the U.S. and BT Sport in the UK. No British team has ever won the Cup since it was first contested around the Isle of Wight in 1851.
Aberdeen Asset Management has a rich heritage in sailing having partnered with the famous Cowes Week regatta, the Extreme Sailing Series as well as the Farr 40’s and Dragon Class over the years.